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TV Tech
TV Tech
George Winslow

Nexstar Inks Major Comscore Audience Measurement Deal

Comscore.

RESTON, Va.—Comscore has announced a multi-year agreement with Nexstar Media Group to provide cross-platform audience measurement for Nexstar’s local TV, broadcast, network, and digital businesses.

Comscore has provided local market measurement to Nexstar since 2010 and the new deal marks an expansion of that relationship.

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