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Guillaume Dandurand, Postdoctoral Fellow, Shaping AI, Institut national de la recherche scientifique (INRS)

News coverage of artificial intelligence reflects business and government hype — not critical voices

Over the last two years, a multinational research team has analyzed how mainstream Canadian news media covers artificial intelligence. (Shutterstock)

The news media plays a key role in shaping public perception about artificial intelligence. Since 2017, when Ottawa launched its Pan-Canadian Artificial Intelligence Strategy, AI has been hyped as a key resource for the Canadian economy.

With more than $1 billion in public funding committed, the federal government presents AI as having potential that must be harnessed. Publicly-funded initiatives, like Scale AI and Forum IA Québec, exist to actively promote AI adoption across all sectors of the economy.

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