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The Guardian - AU
The Guardian - AU
Business
Amanda Meade

News Corp books in advertisers in campaign for a ‘self-reliant’ Australia that ‘made things here’

A composite picture of News Corp newspapers with Back Australia articles
News Corp’s Back Australia campaign has launched across newspapers and websites, with dozens of articles and videos urging audiences to back Australian companies. Composite: The Sunday Telegraph

Joe Hildebrand is the face of News Corp’s major campaign calling for a return to the golden age of 1960s manufacturing when Australia “made things here” and was “self-reliant”. The left should join the right in “embracing, celebrating and proclaiming national pride”, Hildebrand writes in the Daily Telegraph.

It was the same columnist who spearheaded News’s Mission Zero series four years ago, which inexplicably flipped the company’s long-held editorial position on climate change and extolled the benefits of reducing greenhouse gas emissions.

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