At Peacock’s NewFront presentation Tuesday, NBCUniversal rolled out new commercial formats aimed at giving sponsors more attention and a better opportunity to interact with viewers.
One of the new formats enables an advertiser to be everywhere NBCU’s. Called Spotlight Plus, the advertiser’s message shows up no matter what a viewer is watching, like a cross-platform roadblock, whether it’s an original film on Peacock, a drama on a linear network or a content on a third-party digital platform.
