Newcastle United's Saudi-based backers PIF made it clear that they would do everything it took to land new sporting director Dan Ashworth in time for the start of the summer window. The United board members in the Middle East were eager to make Ashworth their first big summer addition and they now have their man.
United chiefs have a clear vision of what is needed in the next three months after meetings with Eddie Howe and head of recruitment Steve Nickson, but they now have the man to drive it in Ashworth, who has now left Brighton & Hove Albion. It is the second executive appointment in the space of weeks at St James' Park after director Majed Al Sorour was announced earlier this month.
The board, especially those in the Middle East, are delighted with the team on Tyneside after Amanda Staveley, Mehrdad Ghodoussi and Jamie Reuben guided them through their first season. All three, of course, remain on board for the years to come and after clearing the first hurdle of survival the owners are excited about the 2022/23 campaign.
