Without doubt the hullabaloo across the globe has been sparked because a historic club with the most loyal and largest of fan followings has emerged from the relentless dark shadows of non achievement into the spotlight of a showpiece event once again.
Newcastle United have been catapulted back to international awareness by their first cup final appearance in 24 years with exiled Geordies and devoted converts from America to Hong Kong and Australia getting ready to embrace the big day.
The sudden mad scramble upon Planet Football to get a piece of the action has been typified by Viaplay, who own the rights for English football in Scandinavia.
