Newcastle United have announced an extension of their sleeve partnership with noon.com, the Middle East's leading digital e-commerce platform. The Dubai-based company arrived on the scene last summer on a one-year deal but will now have their logo adorned on the famous black and white Magpies kit for another campaign.
Sleeve sponsors are big business in England's top flight these days, with Arsenal's 'Visit Rwanda' deal said to pocket them around 10m-per-season. Newcastle have consistently tried to increase their commercial revenue since the 2021 takeover as the Magpies attempt to close the gap between themselves and clubs like Arsenal.
The arrival of Chief Commercial Officer Peter Silverstone has certainly helped matters, with Newcastle securing small deals with the likes of Monster Energy and Saudia Airlines last season. A new front of shirt sponsor is the next deal on the agenda.
