Newcastle United have announced an extension of their sleeve partnership with noon.com, the Middle East's leading digital e-commerce platform. The Dubai-based company arrived on the scene last summer on a one-year deal but will now have their logo adorned on the famous black and white Magpies kit for another campaign.
Sleeve sponsors are big business in England's top flight these days, with Arsenal's 'Visit Rwanda' deal said to pocket them around 10m-per-season. Newcastle have consistently tried to increase their commercial revenue since the 2021 takeover as the Magpies attempt to close the gap between themselves and clubs like Arsenal.
The arrival of Chief Commercial Officer Peter Silverstone has certainly helped matters, with Newcastle securing small deals with the likes of Monster Energy and Saudia Airlines last season. A new front of shirt sponsor is the next deal on the agenda.
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Speaking after the announcement, Silverstone said: "After an incredible first season of partnership, we are delighted that noon.com will continue as Newcastle United’s Official Sleeve Partner for the 2023/24 Season. noon will be proudly worn on our sleeves as our men's team returns to the UEFA Champions League for the first time in 20 years and our women's team, after their title winning season, continue their ascent in women's football.
"Newcastle United's ambition is to become the most supported Premier League football club in Saudi Arabia and the wider Middle East region. Partnering with noon undoubtedly helps us achieve this ambition.
"The club has the fastest growing fanbase in Saudi Arabia, having grown over 600% in the last year, and noon has contributed to this extraordinary growth. Similarly, Newcastle United's increased broadcast exposure, with noon on our sleeve, has helped noon to get into more homes in Saudi Arabia, and the Middle East, than ever before.
"This is truly a partnership where both parties are supporting each other in achieving shared objectives. One of the Middle East's most popular and trusted digital companies, partnering with the fastest growing Premier League club in Saudi Arabia, is a recipe for success. We thank noon.com for their continued support and trust in our partnership."
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