Newcastle United CEO Darren Eales feels there can be a price for every pocket as the Magpies look to soar to the highest level in football.
Ambition is a key word at St James' Park these days and while the club insist it is a "long-term" project overall, even the usually cautious Eddie Howe has told players the must adhere to getting into one of the European competitions sooner or later. With success though comes demand and prices of some season tickets and some match day sales will increase as the club push up the Premier League.
Eales says that fans won't be priced out of the game, and indicated: "That’s absolutely fundamental. Everything we do has to be through the lens of the supporters.
