Newcastle United are close to unveiling a new shirt sponsor after conducting negotiations with a number of interested parties in recent months. Chronicle Live understands Sela, a Saudi events company, are the front-runners to strike a deal - said to be worth around £30m-per-season.
The company was founded in 1995 as Sela Sport, and has extensive links to the Saudi men's national team. Newcastle's recently-appointed director Abdulmajid Alhagbani, who is also a senior director at Saudi Arabia's Public Investment Fund, is currently the vice-chairman of Sela.
The Magpies cut short their current deal with Chinese gambling firm Fun88 last summer as the Premier League moves away from betting sponsorship ahead of the 2026/27 season. There has been significant interest in the battle to replace the Asian gambling firm on the front of the famous black and white kit, with a host of Middle-Eastern businesses vying for the position, as well as firms in the United States.
