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Sport
Lee Ryder

Newcastle summer shake up includes plan to boost global reach and catch up with Man Utd & Liverpool

Newcastle United are making moves to increase their worldwide appeal as they look to catch up with clubs like Manchester United and Liverpool by appointing a Director of Brand, Marketing & Digital Media.

Plans are already in place to boost United's fan relations in the United States this summer with a tour of the East Coast in place and matches in the Premier League's Summer Series across the pond. But there is room for improvement to follow the two North-West clubs around the world and raise awareness of the Newcastle brand.

With Newcastle chiefs now moving into the next phase of the club's development, the Magpies are aiming to make a key hire at boardroom level. The Magpies have drafted in a top London recruitment firm, tml Partners, in order to get the perfect candidate for the role.

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