Newcastle United are making moves to increase their worldwide appeal as they look to catch up with clubs like Manchester United and Liverpool by appointing a Director of Brand, Marketing & Digital Media.
Plans are already in place to boost United's fan relations in the United States this summer with a tour of the East Coast in place and matches in the Premier League's Summer Series across the pond. But there is room for improvement to follow the two North-West clubs around the world and raise awareness of the Newcastle brand.
With Newcastle chiefs now moving into the next phase of the club's development, the Magpies are aiming to make a key hire at boardroom level. The Magpies have drafted in a top London recruitment firm, tml Partners, in order to get the perfect candidate for the role.
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Newcastle are looking to bring in a new Director of Brand, Marketing & Digital Media to work alongside CCO Peter Silverstone. The former Arsenal commercial chief came in last year and was a key member of staff at the Emirates Stadium.
Premier League rivals Man United and Liverpool already have global gurus in place as they look to increase links around the globe. Newcastle already have strong interest in the States, the Far East and around Europe, but there is significant room for improvement.
Man United have a Twitter following of 35.6million while Liverpool are sitting on 23.6million. Man City have 15.7million followers while Newcastle currently have 2.5million.
The new role will see the candidate spearhead United's "digital media strategy" and drive the club's global appeal. Newcastle co-owner Amanda Staveley recently said at MIPIM, the world's largest real estate conference, that United were looking into more all round improvements at the club.
The Ripon financier said: "There needs to be significant investment in food and beverage. "Food and beverage offerings need work. We have got to get the ticketing system right. There was a historical 10-year season ticket deal.
"Literally, every part of the business needs to be shaken up."
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