Doing as we're told and cutting down on booze, red meat and fast food really does cut the risk of cancer, a Newcastle study has found.
The research - co-authored by Newcastle University's Dr Fiona Malcomson and published in the eminent journal Cancer - has found that following 10 World Cancer Research Fund and American Institute for Cancer Research (AICR) lifestyle-based recommendations has a tangible impact on lowering your cancer risk.
The more you follow the recommendations, which include maintaining a healthy weight and eating a diet rich in wholegrains, fruit, vegetables and pulses, the more you can cut your risk of getting illnesses such as bowel, breast and lung cancer. Dr Malcomson and her team analysed a range of cancer prevention studies and scored how much a participant was following the advice.