A Newcastle company is helping two fashion firms launch into the clothing rental market.
Fresh from news of the extension of Hirestreet’s partnership with M&S, the company has announced that its white label rental-as-a-service offer is now working with Cloan and DCEY.
Zoa provides all the technology, operations and strategic support for retailers looking to launch complimentary rental services, amid moves to help the industry counter fast fashion.
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Turkey’s leading fashion rental platform DCEY has entered the UK rental market, with technology and operations powered by Zoa, alongside fashion rental start-up Cloan, which has launched this week, giving renters access to carefully curated influencer wardrobes.
Zoa Rental is now the UK’s leading rental-as-a-service provider, now powering seven UK rental services with more launches expected imminently.
DCEY stocks designer outfits and accessories from over 300 brands including Galvan, For Love & Lemons, Love Shack Fancy and Cult Gaia. Rental prices start at around £20 for a four-day hire. 300 of their most popular styles are already currently available in the UK to rent, with hundreds more due to arrive over the coming weeks and months.
Cloan meanwhile stocks hundreds of items from cult designers including Rixo, Ganni, Self-Portrait, Kitri, Jaquemus and Ghost.
“It’s both exciting and unsurprising that the rapidly growing UK rental market is attracting interest from leading rental brands in other geographies,” said Isabella West, CEO and founder of Zoa.
“The Zoa technology is designed to help brands quickly and easily enter the UK rental market. We are very excited for DCEY and their plans in the UK. Their launch is perfectly timed for the booming events market this summer.”
Zoa partner lead Emily Wade added: “It’s amazing for us to support the next generation of rental entrepreneurs. I have loved working with Rachel and her team to bring their rental-vision to life. They have used their unique industry experience to spot a gap in the market and we are very excited to be on their journey with them.”
