Newcastle United fans will be consulted before the club plough forward with any stadium renaming projects - but the club's owners insist any incoming revenue will be invested back on the field.
Incoming Chief Executive Officer Darren Eales has first-hand experience of the situation after being a big part of Atlanta United's MLS development project at the Mercedes-Benz Stadium. Eales says that communication would be key to St James' Park going in with a commercial partner and that no definitive decisions have been made at this early stage.
United renamed St James' Park 'The Sports Direct Arena' during Mike Ashley's tenure in a move that was never accepted by fans. Eales is now getting his feet under the table at Newcastle and exploring ways of increasing revenue.
