Women in Newcastle are being encouraged to "give the gift of life" by donating their eggs to fertility research or treatment.
The pandemic has led to a shortage in eggs being donated to Newcastle Fertility Centre, and so there are now calls for people to step forward and act as a "shining light" for families unable to conceive naturally.
According to the clinic's senior consultant in reproductive medicine, Dr Meenakshi Choudhary: "There's always been a shortage of donors in the UK, but in Newcastle, people who might have considered donating before Covid are unaware that our service is running and that there are many families in need of support."