Newcastle fashion rental tech firm Zoa Rental has teamed up with a South East clothing website aimed at pregnant women and new mums.
Hampshire-based For The Creators, a rental and resale platform for new mothers and mums-to-be looking to save money, has appointed Zoa Rental to power its rental service. The site was launched in lockdown in 2020 by Lyndsay Mason, a new mum who was shocked by the clothing waste produced as she bought clothing she wouldn’t wear for very long - while also not wanting to compromise on her love of fashion.
The platform curates clothing for pregnancy and breastfeeding mums, with brands available to hire including Sezane, Whistles and Isabella Oliver, as well as new and independent brands. Items are chosen for their versatility in accommodating fluctuating sizes, bumps and breastfeeding. Now, having seen a huge jump in site users, Ms Mason has enlisted Zoa Rental, the white-label rental-as-a-service offer which was last year spun out of the leading rental platform Hirestreet, and which already powers the likes of French Connection Rental, Rathbones Tailor, Cameron Ross, Blanqo, Taite Ro, Cloan and DCEY.
