A North East entrepreneur has launched an online clothing rental site to encourage a greener approach to fashion.
Rachel Cornick, 39, from Jesmond, Newcastle, has set up Cloan – a platform combining fashion rental with the power of social media, offering consumers the ability to ‘loan’ influencers’ wardrobes. Ms Cornick, who is also the founder of social media-based talent agency Varg Talent, has received support from advisors at Robson Laidler who helped her to secure funding from the Business Enterprise Fund to generate more exposure for the start up.
The rental platform carries accessories from designers including Burberry, Chloe, Loewe, Miu Miu and Prada, alongside clothing from labels such as Joseph, Toteme, Frankie Shop, Rejina Pyo, Ghost, Rotate, Kitri, Sandro, Rixo, Stine Goya and Shrimps. She said: “I was seeing a shift in the way we consume fashion and at the same time witnessing first-hand the rapid rise of influencer marketing so merging the two felt like the natural next step.
