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The Guardian - UK
The Guardian - UK
Sport
Louise Taylor

Newcastle face scrutiny after signing £25m-a-year Saudi sponsorship deal

Newcastle Darren Eales Saudi Arabia Newcastle United
Newcastle’s chief commercial officer, Peter Silverstone, Sela’s Ibrahim Mohtaseb and Newcastle’s CEO, Darren Eales, unveil the new shirt
Newcastle's chief commercial officer, Peter Silverstone, Sela’s Ibrahim Mohtaseb and Newcastle's CEO, Darren Eales, unveil the new shirt. Photograph: Serena Taylor/Newcastle United/Getty Images

Newcastle have finalised a £25m-a-year front-of-shirt sponsorship deal with the leading Saudi Arabian events company Sela. The agreement will provide an early test of the Premier League’s new fair market value commercial regulations.

The multiyear contract is a sharp increase on the club’s £6.5m-a-season shirt sponsorship with the Chinese online gambling company Fun88, reflecting the team’s ascent to the top four and, with it, qualification for next season’s Champions League.

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