Newcastle campaign aims to provide baby boxes to first-time parents and their newborns

The baby box is built to give newborn babies in vulnerable families, the 'best' start in life.

The new free baby box Make a Million (MaM) campaign will launch in mid-June and go to the most vulnerable families in Gateshead and Newcastle. The box will also include developmentally stimulating toys, games, and books around the key themes: love and laugh, play, read, sing and talk and count.

Including a mattress and bedding, will provide babies with a safe sleeping space allowing them to stay close to parents, encouraging bonding and optimal attachment. Along with this the box contains essential resources like a sleep sack, change mat, bath towel, first toothbrush, a blanket, thermometer, etc. to get families started with baby care.