Adidas and New Zealand Rugby have revealed the All Blacks new strip for the Rugby World Cup.
The three time world champions have enlisted Fey The Wolf to design the kit. Fey The Wolf is an emerging Parisian-based street-style designer, who is known for a distinctive and imaginative use of the color black and the results are a unique take on the iconic kit.
Collaboratingwith the players, Fey The Wolf and the adidas creative team produced a kit that is "centred around the significance of the New Zealand silver fern". The fern holds a deep cultural meaning to all New Zealanders and the Māori community and is known as a symbol of strength, resilience, and enduring power.
