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AAP

Ben McKay

New Zealand goes off-piste looking for Aussie tourists

New Zealand United States Matt Doocey Indonesia ABS Australia Tourism New Zealand

A new tourism campaign New Ski-Land is encouraging Australians to hit the slopes in New Zealand. (HANDOUT/THE REMARKABLES SKI FIELD)

New Zealand's fight to regain top billing as the destination of choice for Australians will begin this month with a new campaign: New Ski-Land.

Last year, for the first time on record, more Australians visited Indonesia (1.37 million) than Aotearoa (1.26 million).

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