Prediction markets are deepening their foothold in Major League Baseball. On Thursday, Novig, an up-and-coming trading platform, announced a multi-year deal with the New York Mets to become the team’s exclusive prediction market partner.
The Mets are the first MLB team to strike such a deal, with Novig’s branding set to be integrated across the team’s ecosystem. Novig, which launched in January 2024, is backed by Pantera Capital and seeks to carve out a place in the fast-growing prediction market sector dominated by the likes of Polymarket, Kalshi, and Robinhood.
