New York's legislature has passed the country's strongest ban on surveillance pricing, making it illegal for businesses to charge consumers different prices based on who they are rather than what they are buying.
On 5 June 2026, both chambers of the New York State legislature passed the One Fair Price Act (S8623B/A9349B), a bill that prohibits companies from using personal data, such as browsing history, real-time location, income, or inferred household size, to generate individual prices for shoppers.
