A new Under Armour shop is opening in Liverpool ONE later this year.
The popular sports brand will launch its new store on South John Street, stocking the brand’s performance apparel, footwear and accessories. It will be located in between Optical Express and New Look on the upper level of South John Street.
Under Armour was founded with a single shirt in 1996 and has grown a huge following during its 25 year history. The brand seeks to provide consumers with an 'undeniable athletic advantage' whilst transforming their shopping experience. Under Armour's Liverpool ONE store marks an important part in its journey, with an enhanced customer experience.
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Rob Deacon, Senior Asset Manager, Grosvenor, said: “We are delighted to welcome leading sports apparel brand Under Armour, solidifying our strong market position. At Liverpool ONE we are continually evolving our line-up for consumers, delivering an increasing number of firsts amongst retailers and operators, as well holistic experience-led offerings. We are confident that Under Armour will flourish at Liverpool ONE in this next exciting step in their brand journey.”
The signing of Under Armour follows a number of 2022 announcements for Liverpool ONE, including the recent South John Street openings of footwear retailers Russell and Bromley and Kick Game, as well as Bershka, the third Inditex brand to launch at the destination.
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