On August 24, 2023, Indian motorcycle manufacturer TVS released its newest premium electric two-wheeler in its home country. Simply dubbed the “X,” the new electric scooter was the brand’s answer to the growing number of electric motorcycles and scooters in the market. That said, exactly one month after its Indian launch, the brand has also debuted the X in the South American market.
Auteco, a Colombia-based motorcycle distributor, handles the sales of TVS in Colombia, along with other prominent brands such as KTM and Husqvarna. TVS’ small-displacement commuters are popular in the Latin American country thanks to their affordability, reliability, and efficiency. That being said, the launch of the TVS X marks an addition to the growing number of electric two-wheelers in the region, which until now, remain far and few in between. With the launch of the X, TVS hopes to offer commuters in Colombia an alternative to ICE-powered mobility.
