Ever heard of the ‘frequency illusion’? It’s when you buy a new pair of shoes and - suddenly - everyone seems to be wearing the same ones. Or you hear a politician on TV using the phrase ‘to be clear...’ and within days it seems they’re all saying it (or maybe, irritatingly, they are...).
Same thing happened while I was test-driving Suzuki’s latest little Swift in London; overnight I saw them everywhere although, admittedly, mostly the older model. It was, after all, introduced 40 years ago and nine million have been sold globally.
