SUPERIOR, Wis. — Back in 2018, when the business team that built, ran and then sold Field Logic and Ravin archery brands found themselves with a little time on their hands, they decided to dive into a new market: fishing.
The first fruit of their efforts is a new carbon fiber fishing rod they hope will revolutionize the angling world.
Superior-based Trika rods (pronounced try-ka) hit the market on Sept. 1, but you may not have heard much about them yet. Rather than sell them through distributors and retail stores, the new company is selling directly to consumers. The rods are only available at trika.com
