Two of Scotland’s most experienced communications professionals have launched True North, a new strategic advisory firm headquartered in Aberdeen.
Geoff Aberdein and Fergus Mutch have formed a partnership specialising in public policy insight, advocacy expertise and communications strategies, with a focus on those those navigating the transition to net zero emissions.
Aberdein is former global head of public affairs, policy and campaigns at abrdn and former chief of staff to the First Minister of Scotland.
