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Cycling Weekly

Sport

Anne-Marije Rook

New sponsor, same pink: Assos steps in as EF Pro Cycling’s new apparel partner

Assos EF Pro Cycling EF Rapha EF Education Palace

The new EF Education kit, made by Assos of Switzerland.

At the end of 2025, Rapha and the WorldTour teams EF Education–EasyPost and EF Education–Oatly announced they were ending their seven-year relationship.

Sponsorships come and go, but in modern cycling, few apparel-team partnerships have been as iconic, or as instantly recognisable, as Rapha and the EF programme. Not just the trademark pink kits, but the Grand Tour changeout kits over the years: the boundary-pushing, culture-crossing collaboration with skate brand Palace in 2019, the colour-blocked “excess” kits or even the 2025 Giro switch-out that stood out because of its audacious whiteness. Each iteration distinct and highly collectable, with many drops selling out soon after launching.

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