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Latin Times
Latin Times
Politics
Héctor Ríos Morales

New Spanish-Language DHS Ad Featuring Kristi Noem Airs in Mexico Amid Criticism From Officials

DHS Secretary Kristi Noem speaking during her confirmation hearing (Credit: PBS NewsHour)

Despite heavy criticism from Mexican President Claudia Sheinbaum over a recent U.S. Department of Homeland Security's anti-immigrant ad campaign, a new ad featuring DHS Secretary Kristi Noem has begun circulating on Mexican television — this time entirely in Spanish.

While the core message remains the same, the ad has been updated to include new features of the CBP Home app — formerly CBP One — which U.S. immigration authorities now use to promote and facilitate voluntary self-deportation.

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