The UK's Department for Business and Trade (DBT) has launched a 'Smart Data Council' that will aim to cut consumer bills. In particular, the Council will focus on helping both consumers and businesses find broadband deals and tariffs that are most suited to their needs. In addition, it will also aim to reduce the 'loyalty penalty' that customers face when they fail to switch providers.
At present, a customer who switches to a new internet service provider (ISP) usually benefits from a big discount that has been designed to attract them. These discounts tend to involve either a signing up offer, such as a gift card or a reduction in the overall cost of a contract.
