When you think of the name “Royal Enfield,” the first thing that comes to mind probably isn’t electric bikes. Yet, since it’s nearly 2023, of course Enfield has a plan for electrification that it’s currently in the midst of undertaking. Now that it’s November, 2022, it seems that the OEM has recently reached the Quality Function Development concept phase.
As recently as late October, we learned that the company is currently aiming for a 2025 release date. If that hasn’t changed, then the timing of the QFD model and product brief that our colleagues at Autocar Professional recently got to see makes total sense. For those unfamiliar, a QFD concept helps product developers integrate customer wants into a given product design. While it’s a part of the design process, it’s not necessarily what the finished production version will look like.
