Lessening the effect of rotational forces during impact has long been the goal of bicycle helmet manufacturers. Traditionally bike helmets were designed to protect against linear impact but with most accidents generating considerably rotational forces, they still left the brain susceptible to concussion and other traumatic brain injuries.
Technologies such as Mips, which allow the helmet to rotate independently from the skull, are now commonplace, but a London-based company believes its created a superior system that will significantly reduce the number of concussions compared to conventional helmets.
