Thailand's ride-hailing market is expected to intensify with the debut of Singapore-based Tada on Wednesday.
The service covers Bangkok now and is will expand to Nonthaburi, Pathum Thani and Samut Prakan in the near future.
Thailand is the company's fourth market. Tada also plans to set up an e-bike production facility in Thailand by year-end.
Grab is the dominant player in Thailand's ride-hailing market. The other players are Lineman, Robinhood and Estonia-based Bolt.
After becoming the second-largest ride-hailing platform in terms of trips in Singapore, Tada expanded to Cambodia and Vietnam.
Tada aims to transform the industry from being based on commission fees to a more sustainable model for drivers and passengers, ensuring the platform is cash-positive, Tada said.
In Singapore, ride-hailing service has penetrated 70% of the population.
In Bangkok, the penetration rate slightly exceeds one-third of the population.
Tada is one of five ride-hailing platforms licensed by the Singapore Land Transport Authority over the past five years. It secured a ride-hailing licence from Thailand's Department of Land Transportation earlier this year.
Since its beta service launch in December 2023 in Thailand, the company has had 15,000 riders, both in taxis and private cars.
