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PC Gamer
PC Gamer
Jeremy Laird

New report claims Samsung, SK Hynix and Sandisk are all planning to double the price of NAND memory chips this year

A Samsung 9100 Pro SSD in both 2 TB and 4 TB sizes.

If you were hoping that, somehow, this whole AI bubble thing would quietly go away and PC component prices would return to normal, well, there's bad news. A new report says that three of the biggest players in NAND chips, the flash memory that goes into PC SSDs, are all planning on doubling their prices.

Digitimes claims that Samsung is planning on more than doubling the price of its NAND chips in the first quarter of this year, "amid tightening supply and surging demand driven by the expansion of artificial intelligence applications."

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