Michael Roach is not too averse to being known as Canberra's Bryan Johnson, the American biohacker trying to live as long as possible.
Like Johnson, Mr Roach does want people to live longer - and better.
The Kingston veteran and dad-of-two is close to opening an all-encompassing wellness centre dedicated to improving Canberrans' health and longevity, offering everything from a magnesium spa to sound lounge to hair follicle testing.
Called Soul Meridian, the members-only centre is currently under construction in the Dairy Road precinct, in a prime location between Under Bakery and Capital Brewing.
The space, vacated by Vertikal Indoor Snow Sports, covers two storeys.
Mr Roach added on a second level to accommodate as many services as possible, including a Roman spa, in-house private restaurant and workspaces.
He was happy to be in the thick of the popular Dairy Road precinct, which one day may also include homes.
"Molonglo Group obviously owns Dairy Road and I think they've just done a really good job with all the businesses that are here," he said.
"They've built this beautiful community."
A father of two and army veteran, Mr Roach hopes Soul Meridian will be open within three months.
"I've been able to go to some pretty amazing establishments around Australia and around the world and, in Canberra, there was nothing like this idea that I had," he said.
"A one-stop shop encapsulating all the disciplines whether it's pilates, yoga, meditation, strength and conditioning. And in an environment that is luxurious and where people want to stay rather than just going into the facility, spending an hour and then leaving.
"We want to enhance the quality of people's lives and their longevity."
Born in Camden, Mr Roach spent his youth in Canberra, attending Gold Creek School and Dickson College.
At 18, he joined the Australian Army, following his father into the armoured corps. He spent eight years in the army, including two deployments to Iraq and finished his defence career as a recruit instructor in Wagga Wagga.
He was also "absolutely" into training, focusing on CrossFit and even winning a national competition as a fitness model.
Along the way, Mr Roach also amassed a huge social media following, including more than half a million followers on Instagram.
He still works as a personal trainer, including online to people around the world, but his focus is also now on Soul Meridian, as well as being dad to his daughters, Eloise, 10, and Esther, who turns eight in October.
"My girls are so amazing. They actually changed my life, my daughters," he said.
"My daughters have allowed me to experience emotions I had never felt before - a renewed sense of responsibility to protect their innocence, if you will.
"You value their lives more than your own, which has awakened an instinct for protection and provision that motivates me every day."
Mr Roach sees Soul Meridian as a place where members will want to spend a lot of time, not least because they can work, eat, train, recover and rest there.
"In the hustle and bustle of life, they can come to their sanctuary, they can spend a few hours working and then may go and do a breath class, a mediation class, or use our Roman spa and do hot-cold therapy," he said.
The centre will have three tiers of membership, the top level capped at 50 members and the second at 100 members. The third tier will be open to more members, but the idea is to still keep the facility exclusive.
Its goal was for Canberrans to not only live longer, but to live well.
"You can only hope the life that you do have is one where you're not in pain and you're happy, obviously, both mentally and physically," Mr Roach said.
