The SPFL has announced a deal with Premier Sports that sees the broadcaster commit to 20 live and exclusive Scottish Premiership matches.
In conjunction with the league's existing Sky Sports deal – renewed in 2022, which grants Sky up to 60 Scottish Premiership matches per season – this will see up to 80 Scottish Premiership games broadcast in the UK and Ireland over the course of next season.
Said to have outbid multiple suitors, Premier Sports' new five-year deal sees the broadcaster extend its presence in Scottish football beyond the Premier Sports League Cup and its Scottish Cup coverage.
"This is tremendous news for SPFL clubs and supporters alike and means that up to 80 Premiership matches will be broadcast live next season across Sky Sports and Premier Sports," said SPFL group chief executive Neil Doncaster.
"This will be the highest number of live matches ever broadcast from the Scottish Premiership. With Premier Sports already having the rights to the Premier Sports Cup and Scottish Cup, they have cemented their place as a key broadcaster of live Scottish football.
"We are extremely grateful to Premier Sports for their increased investment into the game, which will bring an additional eight-figure sum into Scottish football over the next five years, meaning further record-breaking payments to clubs."
Michael O’Rourke, founder of Premier Sports, added: "We are delighted to strengthen our Scottish football offering to fans in what is a hugely exciting time for Scottish football at both club and international level.
"The addition of the Scottish Premiership means we are showing more Scottish football than ever before and we’re looking forward to broadcasting games and storylines from one of Europe’s most exciting and passionate league for the next five years."
