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Jonathan Bell

New Porsche crest hones the lines and forms of the famous German automotive brandmark

The new Porsche crest and badge

Michael Mauer, vice president of style at Porsche, has overseen the creation of a new Porsche badge, the latest iteration of a longstanding and ever-evolving symbol of sports motoring. 

Ferrari isn’t the only company to have a rampant horse on its badge. Although the Italian stallion was originally associated with 1930s racing Alfa Romeo, Enzo Ferrari’s former team, it has been associated with Ferrari’s own cars since the first Ferrari 125 S of 1947. 

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