We could have gone with a header like: 'Survey shows 80 percent of bike riders are completely law-abiding'. But would you have clicked on it? Probably not. That's certainly the conclusion most the British media made yesterday.
The results of a poll released by Halfords this week - which purports to show that a percentage of cyclists fail to wear and use protective gear, and commonly flaunt road rules - have been gleefully seized upon by many media outlets, who predictably responded with a flurry of hysterical headlines about helmet-less, half-cut riders, running red lights and mounting pavements enroute to meetings about compulsory 15-minute cities and vegetarian menu choices.
