
Brands We Believe In is an editorial franchise where our editors celebrate their favorite female-led brands that are creating a more inclusive and equitable industry.
It's easy to acknowledge the remarkable journey that new mothers undertake from the inception of their pregnancy into early motherhood. But what often goes unnoticed is the identity crisis that new mothers face as they embark on this fulfilling yet frightening phase of their lives. Here are some of the questions that run through their minds: Can I passionately pursue my dreams while still providing for my child and all their needs? Will society put me in a box as a mother? Do I have to choose between being a full-time mom and pursuing my career?