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The Guardian - UK
The Guardian - UK
Entertainment
Lucy Mangan

New Model Agency review – never has a spark of hope been so boring

Jas and Ellie in New Model Agency.
‘Pretty sure Kate Moss never had to put up with this’ … Jas and Ellie in New Model Agency. Photograph: Channel 4

Diversity! Inclusivity! Representation! Not being a narrow-minded idiot! These are all laudable goals, I think we can agree. As long as we can agree on what we mean by diversity, inclusivity and not being a narrow-minded idiot, which can be difficult at times. But it need not detain us here, because we are talking about only the good sorts, as mediated by the Zebedee talent agency in a documentary called New Model Agency, about their beauty-norm-busting clients, made by Channel 4 in association with Marks & Spencer.

The problem with good hearts and better intentions is that they are often very, very boring. Models, too, are not always fascinating people and when the show they are in is working hand in glove with a commercial retailer with a vested interest in making everything seem just dandy … well, the temptation to stab yourself in the thigh with a fork grows with every passing minute.

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