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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Tim Schmitt

New logos, old Texas roots on display in 2024 Valero Texas Open merchandise shop

SAN ANTONIO, Texas — Now more than a century old, the Valero Texas Open in San Antonio has done some moving in its day.

The tournament — which was previously held at Brackenridge Park, Willow Springs, Fort Sam Houston, Oak Hills Country Club and La Cantera before settling on its current home at TPC San Antonio — started Thursday with one of the strongest fields in decades. Among those vying for the title are world No. 2 Rory McIlroy, Ludvig Aberg, Matt Fitzpatrick, Max Homa, Collin Morikawa, past champion Jordan Spieth, two-time champ Corey Conners and many others looking to get their final Masters prep in.

But while the venue has changed, the logos associated with the tournament have only seen some minor tweaks through the years. That changed in 2024, however, as the merchandise tent is boasting a number of new items and a revamped logo scheme, one that leans even heavier into the tournament’s Texas roots. Some of this is available online but the head covers are exclusive to this shop just off the 18th fairway at the Oaks Course.

Here’s a look at what’s available at the merchandise tent this week:

Merchandise from the 2024 Valero Texas Open in San Antonio. (Photo: Tim Schmitt/Golfweek)
Merchandise from the 2024 Valero Texas Open in San Antonio. (Photo: Tim Schmitt/Golfweek)
Merchandise from the 2024 Valero Texas Open in San Antonio. (Photo: Tim Schmitt/Golfweek)
Merchandise from the 2024 Valero Texas Open in San Antonio. (Photo: Tim Schmitt/Golfweek)
Merchandise from the 2024 Valero Texas Open in San Antonio. (Photo: Tim Schmitt/Golfweek)
Merchandise from the 2024 Valero Texas Open in San Antonio. (Photo: Tim Schmitt/Golfweek)
Merchandise from the 2024 Valero Texas Open in San Antonio. (Photo: Tim Schmitt/Golfweek)
Merchandise from the 2024 Valero Texas Open in San Antonio. (Photo: Tim Schmitt/Golfweek)
Merchandise from the 2024 Valero Texas Open in San Antonio. (Photo: Tim Schmitt/Golfweek)
Merchandise from the 2024 Valero Texas Open in San Antonio. (Photo: Tim Schmitt/Golfweek)
Merchandise from the 2024 Valero Texas Open in San Antonio. (Photo: Tim Schmitt/Golfweek)
Merchandise from the 2024 Valero Texas Open in San Antonio. (Photo: Tim Schmitt/Golfweek)
Merchandise from the 2024 Valero Texas Open in San Antonio. (Photo: Tim Schmitt/Golfweek)
Merchandise from the 2024 Valero Texas Open in San Antonio. (Photo: Tim Schmitt/Golfweek)
Merchandise from the 2024 Valero Texas Open in San Antonio. (Photo: Tim Schmitt/Golfweek)
Merchandise from the 2024 Valero Texas Open in San Antonio. (Photo: Tim Schmitt/Golfweek)
Merchandise from the 2024 Valero Texas Open in San Antonio. (Photo: Tim Schmitt/Golfweek)
Merchandise from the 2024 Valero Texas Open in San Antonio. (Photo: Tim Schmitt/Golfweek)
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