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Sports Illustrated
Sports Illustrated
Max Schreiber

New LIV CEO ‘Excited’ For Possible PGA Tour Deal, Says Greg Norman Still Involved

LIV Golf began its fourth season last week. | Jasen Vinlove-Imagn Images

As the PGA Tour and LIV Golf continue to work out their framework agreement, new LIV CEO Scott O’Neil is excited about the opportunity to get a deal done. 

“So PIF, they're the investor and creator of LIV, O.K.,” O’Neil said Wednesday ahead of LIV Golf Adelaide. “PIF is a sovereign wealth fund of the Kingdom of Saudi Arabia, and they are likely to make an investment into PGA Tour Enterprises, a new structure that a collection of U.S. investors invested in.

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