Leica has unveiled the latest update to its LUX iPhone app, and with it, the first in a new series of cinematic "Artist Looks" - a collaboration that begins with British photographer Greg Williams.
Known for his emotionally resonant and cinematic imagery, Williams brings his distinct visual language to Leica Lux, creating a photographic experience that channels the classic character of Kodak Tri-X 400 film, reimagined for mobile photography. This new aesthetic prioritizes warmth, authenticity, and intimacy - consciously steering away from artificial enhancements to deliver a look that feels timeless and natural.
