We might finally know how Apple will justify its VR headset’s rumored price of $3,000 (around £2,200 / AU$4,400): it’s two headset’s worth of components in one device.
Rumors about an Apple VR headset have been circulating for years, and we’re expecting to finally hear something concrete at WWDC 2023 in June. But while many are excited to see if the product is as powerful as leaks have said, the Apple headset’s supposed price has left a lot of people feeling deflated. If it costs as much as has been teased, it’ll be significantly more expensive than other rival headsets from the likes of Meta and HTC. Now thanks to Apple analyst Ming-Chi Kuo, it looks clear why Apple is expected to charge so much for its first-ever VR device.
