For sports fans, their team's logo is more than just a design, it’s a badge of identity. So when basketball team the LA Clippers decided they were due a new look, the result had to honour its legacy while still feeling fresh. With a bold new logo and refined wordmark, the Clippers’ new look is a slamdunk with fans, bringing the team into a stylish new sporting era.
The best sports logos have fans at the heart of design, and the Clippers logo is no different, being shaped by the voices of supporters. Compared to the old logo, the new look is a major glow-up – simultaneously modern and timeless with its striking symbolism.
