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Evening Standard
Evening Standard
Business
Michael Hunter

New home on New Bond Street for Watches of Switzerland as sales defy cost-of-living crisis

Watches of Switzerland is moving its Flagship London store (Yui Mok/PA)

(Picture: PA Archive)

Watches of Switzerland, the operator of the Rolex Boutique chain, is moving its flagship West End  store into bigger premises has reported increased group sales of almost a third as demand for luxury timepieces survives the cost-of-living crisis.

Its leading London outlet is not moving far – from Bond Street to New Bond Street – but it will be eight times larger, occupying 7,200 square feet.

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