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The Hindu

National

The Hindu Bureau

Centre to issue norms against ‘dark patterns’ in online ads

Rohit Kumar Singh e-commerce Ministry

Concerned over the increasing ‘dark patterns’ of misleading advertisements, creating false urgency, confirm-shaming, forced action, subscription traps and nagging on online platforms, the Union Consumer Affairs Ministry has decided to issue specific guidelines to control it.

Speaking to reporters here on June 30, Secretary of the Ministry, Rohit Kumar Singh, urged consumers to flag such manipulative online practices on the National Consumer Helpline (NCH) by calling ‘1915’ or through a WhatsApp message to 8800001915. He asked online platforms to refrain from adopting ‘dark patterns’ harming consumer interest.

Also Read | Explained | What is the ‘Open Network for Digital Commerce’?

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