It's not a secret that GoPro is – or at least has been – in trouble; the company's share price peaked at nearly $87 per share in 2014, slumped dramatically in 2015, and has drifted below $2 until (briefly) yesterday's earnings call in which the CEO told investors that GoPro was planning a wider range of new cameras, not just the Hero.
The problem has long been understood, too. Just having one of the best action cameras wasn't enough; there is a 'TAM' (total addressable market) – essentially GoPro grew fast until it had reached all the people who wanted GoPro-like cameras, and it had no one left to sell to. (And since then there have also been competitors.)
