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InsideEVs
Technology

New Fiat Appointment And Return Of 500e Could Boost Brand In US

FIAT United States America

Fiat has appointed Aamir Ahmed as its new North American CEO. Ahmed previously worked for Fiat Chrysler before leaving for Harman International in 2017. He then joined Amazon in 2022, where he was Head of Partner Marketing. Ahmed takes over at a crucial time for Fiat North America, with sales flatlining and the brand on the edge of obscurity.

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