Starting July 6, 2024, all new cars and trucks sold within the European Union and Northern Ireland will be required to have safety technology that alerts drivers when they are speeding. This technology, known as Intelligent Speed Assistance (ISA), can beep, vibrate, or even slow down the vehicle to prevent car crashes.
ISA technology utilizes a camera mounted on the front of the vehicle to read speed limit signs. By combining this information with GPS mapping data, the vehicle's software can determine the applicable speed limit for the current location.